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Matchbook Launch Event

Matchbook.com staged a launch event at the ATP Finals, O2 London on Sat 9th of Nov to celebrate the official unveiling of their new brand identity and the release of their new betting exchange platform. The Matchbook management team was joined by key industry figures to showcase the re-designed technology, which includes a brand new look & feel and a suite of new functionality and features.

Cian Nugent, COO, when introducing the new platform, explained how a change in ownership and new investment allowed the organisation a major opportunity. “Technology has powered the growth of the industry and most companies have had to build upon legacy systems to keep pace. Thanks to the investment and patience of the new owner, we had the luxury of re-building Matchbook from the ground up. What we have now is a really powerful platform, in a brand new technology stack, allowing us the flexibility to develop and adapt the site easily to customer demand.”

With the surge in industry growth as a result of the explosion of access from multiple devices, Mr Nugent goes on to explain Matchbook’s mobile strategy:  “The site maximises the real estate on all screen resolutions, displaying as many betting opportunities as possible, and is fully responsive all the way down to smartphone size. The value of the investment in our core technology is already paying dividend as we have just completely redeveloped our iPhone application in a 4 week program.

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