Chief Marketing Officer

Are you an experienced senior marketing executive with a passion for leadership?  Have you got experience in defining market positioning, understanding customers needs and designing impactful campaigns? Can you manage a multi-functional team and external resources to deliver memorable campaigns? Are you looking to challenge yourself and develop your career as part of a fast-growing company?

We are seeking an experienced CMO to join a growing marketing team. Reporting to the CEO, you will be responsible for delivering the marketing strategy and managing performance. You will have a team of approximately 15 with 6 direct reports.

What will I be doing? 

• Responsible for setting specific objectives to develop a cohesive and profitable marketing strategy for our company.
• You will conduct market, customer & competitor research to better understand the impact of our campaigns and identify opportunities for growth and/optimisation.
• Develop an integrated strategy for PR, Media buying and partnerships to help grow awareness of our Brand.
• Identify, analyse and understand the customer segments that are currently driving growth and help align our product strategy to better serve those customers.
• Ensure that our marketing assets are consistent with our positioning and brand guidelines.
• Measure the impact of our marketing strategies on our customers in terms of awareness, consideration and market share.
• You will help manage a multi-million euro marketing budget to ensure we profitably grow the business through marketing strategies that align with our overall business objectives.  
• Working with other departments & key stakeholders in the business to ensure our marketing strategy is understood and aligned across all areas.
• You will take a lead role in organising and prioritising the marketing resources (people & budget) to achieve our marketing strategy.
• Create the conditions for the effective development of marketing strategies and tactics that support the short and long term business objectives.
• Lead the design & development of a marketing infrastructure that supports the execution of these strategies and tactics.
• You will benchmark our current marketing activities, performance and investment against industry best practices, and through gap analysis, develop a roadmap for improvements and business cases for undertaking necessary changes.
• Deliver insightful reporting and analysis to help the team understand, manage & communicate performance updates to the wider business. 
• Responsible for the marketing budgeting process in terms of collation, cost & revenue forecasts and monthly reporting. 
• You will collaboratively consult with other marketing leaders to support strategic marketing & business needs, while improving the effectiveness and efficiency of processes & structure of our operations. 
• Work with other departments & key stakeholders in the business to ensure that marketing’s priorities are aligned with the overall business strategy. 
• You’ll continually assess the current Marketing capabilities against future Marketing objectives and requirements, and formulate a strategy to build required competencies through internal development and recruitment

What are we looking for? 

• 10 yrs. Marketing experience in the areas of brand, media buying, PR, online Marketing and campaign ideation.
• Demonstrably creative mindset, with a flair for creating memorable campaigns.
• Strong background in shaping strategy and motivated by delivering results within budget.
• Customer-focused mindset with the ability to derive customer behavioural insight from different datasets.
• Significant commercial and analytical skills, with a proven ability to derive insight from disparate datasets.
• Strong leadership skills, with a passionate & enthusiastic outlook.
• Strong stakeholder management skills and experience.
• Experienced in team leadership and development.

Some great reasons to work at Xanadu Consultancy and confirm you’re the right fit for this position:

1. Growing, talented & ambitious company aiming to disrupt the industry we work in.
2. Passionate & determined management team looking for like-minded individuals to share in our ongoing success.
3. Experiencing solid growth already but are looking to make a step-change in our future growth.
4. Competitive salary and benefits package.

Xanadu is an equal opportunities employer