Senior Casino Marketing Executive
Reporting to the casino manager, this multi-functional role will have responsibility for the ongoing management and evaluation of daily CRM and cross sell activities across a variety of channels. Projects will include tactical
promotional campaigns, lifecycle email journeys, new gam/product launches and
promotional newsletters.
Main duties and responsibilities:
- To own,
plan and execute the retention, reactivation and cross sell strategies for
the casino, covering all customer segments.
- Detailed
end to end planning and execution of campaigns. This includes campaign and
creative briefing, defining customer segments and then reporting on and
evaluating results.
- Implement and optimize a test and learn strategy across all
marketing channels to determine best practice for different campaigns
& customer segments.
- Constantly
evaluate the campaigns you are running in order to improve efficiency and
ROI.
- Employ strategies to cross-sell efficiently, between exchange and
other verticals, to maximize player lifetime value
- Focus on
player profitability and implementation of this metric across all bonus
related decision making.
- Provide weekly and monthly reporting to Casino Manager on necessary KPI’s.
- Manage
the bonus spend budget and ensure campaigns are helping to achieve the
overall monthly and quarterly targets
- Have a
thorough understanding of the Casino products, offers and player base.
- Manage
game positioning, site content and overall promotions visibility across
mobile and desktop
- Ensure all communications
meet quality standards and adhere to the latest regulatory requirements.
- Ensure
alignment with the central marketing team by working closely with the
Exchange marketing team on key events and campaigns.
- Ensure a high level of
social responsibility across all customer touch points
Desirable criteria:
- At least 3 years of experience in a casino
marketing role
- Have knowledge in products including: table games, slots, poker and
live dealer games
- Excellent numerical and analytical skills,
with the ability to conduct a thorough analysis of the ROI results
- Experience of interpreting data learnings into
insightful campaign execution
- Excellent communication, organizational,
teamwork and interpersonal skills.
Xanadu is an equal opportunities employer
