Vacancy : Xanadu

Marketing Executive

The Marketing Executive will lead the idea generation, execution and delivery of retention and reactivation communications with customers for Matchbook.com, an online sports betting exchange. The successful candidate will work with CRM, Acquisition, Brand, Design, Social Media to deliver engaging campaigns and maximise revenue.

The Role:

• Reporting to the Head of Acquisition and Retention, you will manage retention and reactivation campaigns from idea generation, to execution, and reporting across email, mobile, and social channels.

• A/B testing to ensure Marketing communications are optimised and conversion focused.

• Document the cause and effect from all test and learn campaigns.

• Be the owner of the marketing administrations systems where we generate our emails. banners and landing pages, including Salesforce, ExactTarget & Content Management System.

• Work with the Brand and Design team to create Marketing assets.

• Work with our social media team to generate content for Marketing campaigns.

• Generate weekly reports to measure campaign performance.

The Ideal Candidate will have:

• Good organisation, time management skills & strong attention to detail.

• Experience in email marketing is a plus but not essential.

• Ability to deliver in a pressurised environment.

• Ability to quickly understand administration systems such as Salesforce. (No previous

experience is necessary but an ability to learn quickly and master the application is essential).

• Ability to focus on pertinent trends from large quantities of customer data.

• Ability to focus on the salient issues when reporting.

• Ability to work well with others and manage projects from development to delivery in a timely fashion.

• 1 to 3 years experience working in a similar role.