C75686B1-FD29-4CD8-B424-8D784E8B06E1376F3212-9609-49DB-9D09-E84DD839F9A0

Commercial Analyst

This role provides the opportunity to join the Customer Insights team as Commercial Analyst and make a real difference to the growth of the Matchbook betting exchange. 

Goals:
Provide insight to the business and leadership team showing the value of commercial initiatives and formulate hypotheses to drive profitable growth across Matchbook’s customer segments and sports. 

  • Research and analyse business problems, commercial and marketing performance to support growth strategies and decisions.
  • Use data to propose commercial strategies.
  • Define growth strategies to ‘test and learn’. 
  • Bring a high standard of supporting data to commercial business cases and initiatives.
  • Provide customer insight for board level decisions.

Ensure consistent use of common KPIs and success metrics to measure business performance:         

  • Define/update marketing and commercial KPI’s and reports that represent the evolving  business environment.
  • Monitor daily report data towards identifying signals of progress or constraints towards optimal exchange and casino revenue models.
  • Forecast commercial performance and define success measurement.
  • Prioritise business analytics reports and projects with Data Analytics team

Promote shared insights across data sources and studies:

  • Contribute to joined up thinking for commercial, marketing, customer and product insights
  • Develop Self-Service expertise within Customer Insights team leveraging Qlikview, Tableau and SQL.    
  • Educate business and raise Data IQ at a business level.
  • Develop own analytical capabilities through working on a range of strategic and commercial assignments.                                    

Required Skills:

  • Data driven mindset with a strong ability to separate the signal from the noise of large volumes of data.
  • Excellent domain expertise of betting exchange markets and sports books or comparable ecommerce businesses and the key influencers in creating growth opportunities therein.
  • Excellent Communicator with strong presentation skills and a demonstrated ability to build effective relationships throughout the business.
  • 3-5  years commercial analysis experience ideally  of betting exchanges or sports books.
  • Strong coaching ability to ensure a knowledge share within the Insights team and across the business.
  • Can do/will do attitude.



Xanadu is an equal opportunities employer