Digital Marketing Executive

Reporting into the Digital Marketing Manager, you will have responsibility for online media campaign delivery across paid and organic channels including Facebook, Twitter, Google, Youtube, and SEO.

The successful candidate will assist with the acquisition, conversion, and retention of customers.

What will I be doing?

• Drive acquisition of new customers through marketing channels such as paid search, display advertising, paid social media, and SEO
• Create campaigns to promote Matchbook’s USPs, product, and offers to current and prospective customers
• Manage and optimise paid media campaigns and strategies
• Serve as the day-to-day contact for 3rd party media agency resources.
• Manage the relationship between the company and advertising operators such as Google, Facebook, and Twitter
• Manage budget and spend, and report on performance

What are we looking for? 

• 1-3 yrs. online marketing experience with proven experience in an online marketing role
• Experience optimising websites for SEO 
• Excellent knowledge of tools such as Google Analytics, Adwords, Facebook Ads Manager and Twitter Advertising
• Experience of using CMS and managing a content roadmap.
• Analytical, numerate, attention to detail, and excellent Excel skills
• Track record of building successful digital campaigns
• Knowledge of various attribution models and approaches for customer tracking
• Interest in sports and sports betting