Reporting into our Chief Marketing Officer, you will help shape Matchbook’s search offering, ensuring the team and agency is managed well and keeps up-to-date with all industry developments. You will work across a range of channels, leading Matchbook’s strategy across the full paid media mix.

To be considered for this role, you must have be operating at a senior level within paid media. You will have management experience and be able to operate both strategically and at a hands-on level. Ecommerce experience is essential.

This is an excellent opportunity for an experienced and senior paid search professional to really mould Matchbooks product and offering.

Ownership overview:

PPC Adwords SEO

Paid Social VOD Landing pages

App store page

What will I be doing?

• Formulate and deliver the digital marketing & growth strategy to deliver on acquisition and retention targets.
• Develop, implement and manage the company’s digital strategy across channels such as Pay Per Click and SEO. 
• Assist with the execution of Integrated Marketing campaigns to help raise awareness of Matchbook's products.
• Analyse and optimise the conversion effectiveness of digital platforms and campaigns.
• Drive the implementation and adoption of key digital marketing tools (e.g. Analytics & Tracking applications) to continuously improve results and raise awareness of marketing / business KPIs.
• Manage all aspects of relationships with third party vendors and digital agencies and ensure their efforts are aligned with the digital marketing strategy.
• Act as the technical link between Marketing and Product teams, mapping out marketing technology capabilities and requirements in terms of in-house and third party systems, tools & technologies in an effort to boost acquisition, retention, and improve the betting experience of users.
• Responsible for budget planning, forecasting, monitoring of spend and channel performance, and reporting of performance to the wider team.
• Keep up to date with the latest digital marketing best practice.
• Manage, train and develop a digital marketing team and ensure best practices are followed.